United Way Offers “Marketing Boot Camp” to Nonprofits
They asked, and Greater Ottawa County United Way responded. In the 2008 Ottawa County Community Assessment produced by Greater Ottawa County United Way and released last September, nonprofit agencies surveyed listed marketing and public relations expertise as one of their most critical needs. So United Way will offer a “The Nonprofit Marketing Boot Camp” on Friday, March 6, from 9:00 to 3:00 p.m. at the Ottawa County Fillmore Street Office Complex in West Olive.
“As the go-to resource for nonprofits in Ottawa County, we tailored this program specifically for the needs of our nonprofit partner agencies, and other nonprofit agencies in the community are welcome, too,” said United Way President Patrick Moran. “Local nonprofit agencies do a tremendous job on shoestring budgets, and this program is designed to help them get the maximum result with limited resources.”
Presenter Tony Rubleski of Spring Lake is the author of two books: Mind Capture: How You Can Stand out in the Age of Advertising Deficit Disorder and Mind Capture: How to Generate New & Repeat Business in the Age of Advertising Overload. He is a frequent speaker and seminar leader on marketing topics for business executives throughout the United States. The March 6 boot camp will focus on low-cost marketing strategies that produce needed awareness and funding for nonprofits, including how to write effective letters, emails, and media releases that get results and how to use video, blogs, YouTube and Facebook in their marketing mix.
The cost of the boot camp is $119 per person or $159 for two people from the same organization and is strictly limited to 65 participants. The workshop fee includes lunch for each participant, copies of both Rubleski’s books, andone hour of follow-up phone consultation by Rubleski with each organization. Rubleski will donate a portion of the workshop fees to United Way’s community investment fund. To register, email Tracy Plummer at United Way,
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