Relationship Managers

We could not run a successful campaign without the help of our volunteer Relationship Managers, who share their time and talents with us so that more of the dollars raised can be invested back into the community.

CLICK HERE to learn more about becoming a Relationship Manager.

2019-2020 Relationship Managers

Wayne DeBruyn
Wealth Advisor, Hilliard Lyons, Holland

Wayne is a Wealth Advisor with Hilliard Lyons. He holds a Certified Financial Planner -CFP® designation and specializes in financial planning and investing. He has his Bachelor’s degree in Finance from Michigan State University, is a member of the Financial Planning Association and has worked in the financial industry since 1989. He has been engaged in the community through Holland Rotary, is an ambassador with the Lakeshore Chamber of Commerce and served as a board member of the Holland Free Health Clinic.


John Gork
Financial Representative, Northwestern Mutual, Grand Haven

A Grand Haven resident since 1991 and I live with my wife Martha. I am a 34-year veteran at Northwestern Mutual and a Charter Life Underwriter (CLU). Martha is a Special Education teacher at Wesley school in Muskegon. We have two children, James and Katie. I am a lifelong member of the Episcopal Church, a Trustee of the Bishop Whittmore Foundation, and a member of the 100 Men Who Give. I am a Competent Toastmaster (CTM) with Toastmasters International and a Member of Phi Gamma Delta fraternity. My hobbies include reading, genealogy and various artistic/creative endeavors.


Bill Hamilton
Community Representative

Bill recently retired from Haworth as a Plant Manager and had worked there a total of 37 years. He and his wife Nancy have lived in the Holland/Zeeland area for the past 40 years. Married for 44 years they have two children and five grand children. Bill has been a volunteer with United Way for over 10 years mainly serving on the community allocation committees. Bill feels United Way does an excellent job leveraging the funds generated to maximize the positive impact on the community. His main interests include traveling with his wife, sports of all kinds and spending time with his children and grandchildren.


Frank Kennedy
Community Representative

Frank has been a Grand Haven area resident since 1973 when he started with the Dake Corporation after graduating from GVSU. Frank is a past vice president of the Grand Haven Jaycees, a founding member of the GVSU alumni association, a past president of the Western Michigan Business Marketing Association, and a board member of the American Supply and Machinery Association. He also has been a tutor and board member of READ Muskegon, an adult literacy non-profit. Currently, he is a board meber of the Tri-Cities Historical Museum, a Regatta Runners Volunteer, and a greeter at the Muskegon Museum or Art.


Joani Kooiker
Finance Manager, GHSP

Joani is a leader on the finance team at GHSP. Prior to joining GHSP, she worked in finance at JSJ Corporation. Joani grew up in West Michigan and is a graduate of Miami University (OH).  She has held various accounting and finance roles in West Michigan over the past 14 years. She began serving on the United Way Community Investment Panel in 2018 and is incredibly inspired by the amazing things our community organizations can do with their United Way Funding and the passionate individuals who run these organizations. She is a firm believer that Ottawa County is the best community in the world, and she loves opportunities to further that! Joani, her husband, 2 sons, and 3 dogs live in Robinson Township. Joani enjoys spending time with her family (and dogs!) outside, boating, running, and participating in events at her son’s school and at their church.


Jerry Morlock
Director of Business Development, Staffing Inc.

My wife, Cindy Spielmaker, and I have been Grand Haven residents since 1986. Since 2014, I have been director of business development in Ottawa and Muskegon counties for Axios HR/Staffing Inc. We are a West Michigan human resources company that provides services including staffing and recruiting, payroll, benefits (including health insurance) and benefits administration for small to medium-sized employers. Before 2011, I worked for more than 25 years as a newspaper reporter and editor in Grand Rapids, Muskegon, Lansing and Kansas City. I am an active volunteer ambassador for both the Holland and Muskegon chambers of commerce, and a member of the Lakeshore Human Resources Management Association and Employers Association of West Michigan. I enjoy spending time with my family, kayaking, fishing, bicycling and cross-country skiing.


Kevin O’Keefe
Banking Center Manager, Chemical Bank

Kevin is a Hope College Graduate and lifelong resident of Holland. He is a Banking Center Manager at Chemical Bank in downtown Holland, and is actively involved in the Holland community.


Cindy Pocock
Community Representative

Cindy retired after 25 years at the West Coast Chamber of Commerce, where she served as the Director of the Leadership programs, Small Business Liaison and event planner. Born and raised in New York City, Cindy came to Holland to attend Hope College, fell in love (with both her husband, Rob, and the City of Holland) and never left. Cindy has been involved with her church, Hope College, CASA, Kids Hope, Holland Public Schools and of course, Greater Ottawa County United Way. She believes that contributing to United Way is one of the best ways to have a positive impact on our community. Cindy enjoys traveling with her husband and seeing her grandchildren.


Rick Schaap
Community Representative

Rick retired from Lake Michigan Credit Union in 2016 as branch manager of the Grand Haven office. Prior to that he worked for a large regional bank and also spent more than 20 years working for the Advance Newspapers and the Booth Newspaper group in the advertising departments. He has lived in Grand Haven since 1993 and his sons graduated from Grand Haven Public Schools. Rick enjoys hiking, golf, motorcycle riding, music and volunteering. He has found the United Way to be a great way to be involved in and give back to the community that has supported him and his family.


Stacey Workman
Financial Advisor, Edward Jones Investments

Stacey is a Financial Advisor with over 27 years experience in the securities industry. She has been with Edward Jones for over 19 years, has her AAMS (Accredited Asset Management Specialist) designation and hold Series 7, 63 and 66 licenses. Her branch office is located in downtown Holland. Stacey partners with individuals and businesses in creating a strategic, personalized financial plan to assist them in reaching their financial goals. Stacey grew up in Cascade, MI and returned to West Michigan a few years ago. She volunteers at Kids Food Basket and serves as a Community Panel Member for the Ottawa County United Way. Stacey is engaged and has a son and daughter now in college. She enjoys reading, walking and gardening. 


United Way Staff Relationship Managers

Jennifer Bryant
Campaign Associate

Tracy Plummer
Vice President of Development